Um... YES!!! I love it. Finally someone that loves it too! The best time to smell it is when you are moving the clothes from the washer to the dryer because you get to smell it without the fumes! I can't get enough of it. It's not just bleach for me though. It's my Fabuloso brand floor cleaner, bleach, dish soap, hand soap, dishwasher detergent, etc... I feel silly sometimes because I will find myself sniffing at this stuff without even realizing it. I wonder what causes this and if it has anything to do with my overwhelming need to crunch on ice 24/7.